Brand Competitors

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• Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

• Brand strength analysis — describes efforts to determine the strength a brand has compared with its competitors. oftware companiesSoftware brand strength is hard to measure accurately. Techniques from competitor analysis can be used to compare companies over time. Crowley …   Wikipedia

• brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …   Big dictionary of business and management

• brand loyalty — noun Continued support by consumers of a particular brand rather than its competitors • • • Main Entry: ↑brand * * * brand loyalty see ↑brand, 1 • • • Main Entry: ↑loyalty …   Useful english dictionary

• brand — I noun badge, colophon, copyright label, disgrace, earmark, emblem, hallmark, identification mark, identification tag, impress, imprint, insignia, label, mark, nota, owner s mark, owner s sign, piste, seal, sigil, sign, signet, smirch, stain,… …   Law dictionary

• brand positioning — UK US noun [U] ► MARKETING, COMMERCE a company s decision about how a product is marketed in relation to its other products, and to competitors products: »Everything from brand positioning to price, supply chain, advertising, capital spending,… …   Financial and business terms

• Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

• Brand Awareness — The likelihood that consumers recognize the existence and availability of a company s product or service. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is an important way of promoting commodity related… …   Investment dictionary

• Matsui (brand) — For the Japanese conglomerate, see Mitsui This article is about the electrical brand Matsui. For other uses, see Matsui (disambiguation). Matsui is the brand name of a line of electrical items sold in the UK, introduced in the 1980s. It is an own …   Wikipedia

• Self brand — Formation of self brand connections=Definition of self brandWithin the long history of consumer research, there has been a constant interest to the study how consumers choose which brand to buy and why they are repeated purchasing certain kinds… …   Wikipedia

• Matchbox (brand) — For other uses, see Matchbox (disambiguation). Matchbox Type Die cast toy Owner Mattel, Inc Country Origin Lesney, England Current U.S …   Wikipedia